Forget Cost-Per-Click (CPC).
That’s right. The way most people think about Google Ads is totally wrong.
Paying for a ‘click’ is the easiest thing in the world. You set your bid, Google lets you buy an ad at your bid price.
Google’s incentive is to get you as many clicks as possible – it’s how they make their money
So how should you think about Google Ads?
It’s all about Cost Per Conversion.
How much does it cost to get leads to purchase your product or services?
This calculation is literally the basis of every high-profit Google strategy.
It serves as the basis for other key indicators, like ROAS, CPA & CPL (enough acronyms).
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Take a look at the way we view our accounts. It’s all about conversions.
And for good reason. Conversions are what you see on the ground. How many people are calling, emailing, purchasing, walking through your doors?
That’s what matters to you, and that’s why it matters to us.
These guys are the real deal.
Easy to work with, they just get the job done. If you are looking for a marketing company that are relentless on building your brand while working directly with you to improve the quality of your leads, look no further!
It’s official. We’re partnered with the best in the biz.
Yes. Check out our individual services pages for more info.
Yes, but this is the most selective service we offer. We can only manage so many website builds at a time to ensure each one is perfected.
We’ve kept clients for over 20 years. How? Communication. Every agency has their own tricks, but our communication with our clients is absolutely second-to-none.
If you want an agency that truly feels like an in-house marketer, you’ve come to the right place. Just read our reviews!
Absolutely. Click here to check out our offerings from our partner company Media Junction.
Data analysis and insights:
AI can analyse vast amounts of data from different sources, providing valuable data on customer behavior, market trends, and competitor performance. We utilise these tools to gain valuable insights into customer preferences, purchasing patterns, and campaign performance.
Personalisation and customer targeting:
AI allows us to create personalised experiences for customers. By utilising machine learning algorithms, we can analyse customer data and behavior to deliver targeted and relevant content, product recommendations, and offers to your prospective customers.
Content creation and curation:
AI can assist in content creation by generating captions, writing blog posts, and assist in producing videos.
Social media management and sentiment analysis:
AI-powered tools can monitor social media platforms for brand mentions, customer feedback, and sentiment analysis. By analyzing the tone and context of social media conversations, we can gauge creative direction and content for future campaigns.
Beyond Tools offers one of the largest and dedicated range of Tools and Machinery in Australia.
Their extensive range gave us a fun yet challenging opportunity to work Google Ads to Beyond’s advantage and drive a massive online sales funnel.
Interact Digital’s efforts have resulted in Beyond recording close to $30k in profits, from just a $2k ad spend.